Latest

Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky global pandemic we’ve been battling, it’s more critical than ever for brands to prove that they support causes that are bigger than business. And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept […]

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they […]

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family […]

LEGO made its debut at the back to in-person footwear and streetwear show ComplexCon, Nov. 6-7, in Long Beach, CA, with a sneaker drop of its own kind. The brand’s collaboration with adidas came to life in the form of a pair of 13-foot-long adidas Original Superstar sneaker recreations comprised of 150,000 bricks in a […]

We often hear about the importance of getting “liquid to lips” in the spirits industry, but for cannabis beverage brands that are consistently fighting an uphill battle against cannabis stigmas, it’s absolutely essential. Just ask California-based Cann, which offers a lineup of THC-infused social tonics that use all natural ingredients to create a refreshing “social […]