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SXSW tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in attendance.

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from […]

Organizations across industries are reportedly investing more in employee events this year, they’re increasing travel budgets for them, and in-person meetings are playing a key role in preserving company values and onboarding staff. In this episode, Marrah Thomas, senior manager of global internal events and conferences at Delta Air Lines, helps break down what’s changing […]

Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. 11 awards event at London’s O2 […]

Navigating a giant shopping mall during a long weekend isn’t exactly a peaceful experience. But Tetley looked to change that at Toronto’s CF Sherway Gardens Shopping Centre with a moment of Zen amid the chaos. The brand activated a multisensory pop-up, Feb. 16-19, that served as a launch event for its Live Teas, a collection […]