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Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that […]

The only editorial listing of the event industry’s best fabrication partners  For the fabricators of the experiential marketing world, the days of waiting for clients to call are largely in the rearview mirror, with shops across the board seeing an exponential uptick in business, sometimes even requiring staffers to work nights and weekends. But after […]

In recent years, free brand activations taking place outside the convention center have enticed SDCC fans just as much as the traditional ticketed event.

Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con was healthy, the convention’s most prolific experiential brands showed up and the creative was enough to make this seasoned industry reporter swoon. Overall, this year’s Comic-Con passed our pulse-check and served up plenty of return-to-live trends we expect to see […]

From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational […]