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CORE CAPABILITIES: IMT’s 2,000+ expert staff span 44 offices globally, delivering unparalleled live, hybrid & virtual event executions, exhibit environments, mobile marketing tours, digital marketing, experiential activations, brand marketing strategies and premium meetings, conferences, incentives and events. KEY FEATURES: VIRTUOSITY, IMT’s all-in-one virtual platform, allows clients to customize their own bespoke, virtual experiences. VIRTUOSITY can […]

Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as […]

When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it.

As consumers continue to prioritize their health and wellness, many are cutting back on alcohol and joining the booming sober-curious movement. In fact, according to new research from Mintel, nearly four in 10 U.S. consumers closely (22 percent) or occasionally (16 percent) follow a sober-curious lifestyle. Naturally, the non-alcoholic (NA) beverage category is thriving as […]

The energy was sky-high and the dance moves were strong at the 21st annual Experiential Marketing Summit, held in Las Vegas, May 9-11. More than 1,000 industry insiders gathered for a three-day dialogue on the state of experiential and fostering professional and personal growth.