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Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Such was the case with HBO’s new post-apocalyptic series, “The Last […]

HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. 14 debut. […]

Powered by a new tagline—“Dream it. Make it.”—Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. “We’ve always been […]

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. New tools and implementation tactics seem to pop up every other day, and while not all of them are viable options, […]

Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in Las Vegas, The Female Quotient’s annual Equality Lounge brought together CES 2023 attendees and Fortune 500 executives for two days of sessions and networking. Serving as CES’s Official Equality Partner for the fourth year in a row, The Female Quotient […]