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Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire. Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. In this new era of beauty, the community makes […]

Your monthly event sustainability update Strong sustainability programs include activities your brand can talk about—and promote. A shining example (and the 2023 Grand Ex award winner), Reddit donated its CES exhibit walls to Habitat for Humanity post-show, and then at Cannes Lions, opted to forgo swag giveaways in favor of its Karma Kash initiative, through […]

Booth in a Box: Sustainable Event Marketing Solutions for the Modern Brand Unlock the future of event marketing with Expand’s groundbreaking white paper. Dive into a comprehensive strategy that transforms how businesses create memorable, eco-friendly brand experiences across every type of event. What You’ll Discover: Revolutionary modular display systems that adapt to any event 100+ […]

The plant-based food movement is thriving, but many consumers are still skeptical about the category, especially when it comes to replacing traditional food staples with plant-based alternatives.

As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound and emotional convergence. It was pure delight. And the race hadn’t even […]