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With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip. Paramount’s Expedition Vegas took over a block in front The Mirage with an expansive, content-driven activation open to the public, Feb. 8-11.

In this interactive panel discussion cohosted by Event Marketer and the Experiential Marketing Measurement Coalition (learn more), industry leaders will discuss the power of data to inform and measure event diversity, equity and inclusion, and will offer insights on how to improve event experiences for all participants.

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. From BroccoliCon to the Banana Ball World […]

Uber Eats brought app-based deliveries to life with the Get Almost Almost Anything Shop at the Mandalay Bay South Convention Center in Las Vegas.

This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes.