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  • How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take

    Team Green banners hanging from the Eiffel Tower? Rockefeller Center declaring for Team Black? Was this for real? Kind of. Ahead of the highly anticipated season two premiere of “House of the Dragon” on June 16, HBO launched a global campaign that had fans, and famous landmarks, choosing a side in the House Targaryen drama. […]

  • The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes

    This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and gigantic boomboxes.

  • 2024 Industry Faves: Leading Organizations Share their Favorite Event Tech and Venues

    THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. From the best event tech, to the coolest venues, to the most exciting host cities, to sustainability partners, measurement partners and even best places to work—the event industry is vast and […]

  • 2024 Industry Faves: Webster Hall

    Completed in 2019, the recent renovations at Webster Hall aimed to preserve the iconic features of the venue, while modernizing it to meet today’s entertainment standards and enhance the guest experience. The Ritz Lounge (formerly The Marlin Room) has been revamped offering an array of versatile setup options. Design details of The Lounge include elegant […]

  • 2024 Industry Faves: Caesars Entertainment

      CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Caesars Entertainment provides meeting professionals more than 50 first-class properties, 60,000 luxurious guest rooms and 2.1 million square feet of meeting space. Our top destinations include Las Vegas, Atlantic City, Reno, Tahoe, and New Orleans. […]

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