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CAMPAIGN: Siemens @CES CLIENT: Siemens FABRICATOR: Sparks/Freeman Siemens is a leading industrial technology company, delivering hardware and software that transforms the everyday for everyone. Their challenge was to build awareness of Siemens as a technology company and shift perception with influential audiences, so Siemens chose CES as the best venue to engage everybody from the […]

EIGHT STEPS TO DEVELOP THE RIGHT EVENT STRATEGY “That’s what we’ve always done” is a phrase that’s fairly ubiquitous throughout corporate meetings and events. Small optimizations year over year are a good thing if you have a high-performing event engine in place. But if you’re not seeing ROI, high engagement scores, and positive survey data, […]

The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops   The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with […]

Events have a beginning and an end. Experiences last forever. Innovative experiences drive engagement. Powered by curiosity, strategic thinking, and our people-first philosophy, we collaborate with you to create meaningful connections with your audiences. EXPERIENCES // EVENTS // MEETINGS (AND EVERYTHING IN BETWEEN) Check out more of our work from The Disney Upfront 2024 here: […]

CAMPAIGN: 2024 NewFront CLIENT: Samsung AGENCY: Proscenium For their 2024 NewFront, Samsung had a golden opportunity. This would be their first NewFront to take place somewhere other than their signature store location: Samsung 837. They were stepping up their game, and they wanted their audience of over 300 ad buyers to not only know it, […]