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The oat milk brand activated a sampling experience in Washington, D.C., across the street from the annual IDFA Capitol Hill Ice Cream Party, parking its own bright yellow ice cream truck with a huge inflatable ice cream cone on top to serve curious passersby Oatly Soft Serve and climate impact facts.

The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put the yellow, banana-loving, goggle-wearing creatures front and center. From popping up on the red (actually, yellow) carpet to mobile billboards […]

San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the […]

This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands.

Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that are busier than they ever have been.