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If you’re not measuring the impact of your internal events you’re missing out. Just as external events are measured to assess their success and impact, internal events should be evaluated with the same level of care and precision. Join us for a 30-minute conversation as we unpack the world of internal and employee events and […]

In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.

Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 5–8, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on what’s next for automotive innovation and customization. “It’s not […]

It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on your fingers—you know, that signature orange dust. A Cheetle-covered hand can get messy, and that’s the premise behind Cheetos’ “Other Hand” campaign, which launched in the spring and highlights the challenge of keeping one hand free while eating the cheesy […]

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer, and hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. We spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR about how brands tied their activations’ storytelling to the Games, how they enhanced the experience of athletes in the Olympic Village and how they stepped up their game since the Rio and Tokyo Summer Olympics.