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The theme park and attractions industry isn’t known as the “business of fun” for nothing. When manufacturers and suppliers of roller coasters, water slides, arcade games, inflatables, f&b, haunts and theming come together, it’s a lively show floor filled with rides, lights, laughter and screams, not to mention tasty samples and sensorial experiences. IAAPA Expo […]

Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell Mauk, founder of California-based Mauk Design. With over 30 years of experience designing for clients such as Apple, McDonald’s, Duncan Aviation, and PlayStation, and even doing advanced furniture design for Herman Miller, Mauk still lets communication drive his designs for […]

Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets […]

This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.

According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto. In this year-end discussion, […]