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Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis? We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth.

The event industry’s leading information resource on face-to-face marketing, Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.

This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.

Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, it’s an exciting […]