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The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming. But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, […]

Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.

Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safety—but most importantly, food allergy inclusivity—is in the spotlight. It’s a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research […]

The food and fashion worlds continue to collide, and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brand’s signature denim collection while feeding consumers a complimentary signature sandwich from Music City’s iconic Mitchell’s Deli. Designed for an extended […]

This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.