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We might thank Barbie for the shift from sad beige to unabashedly bold color play over the past two years. The practice has been seeping into every corner of the event landscape, most interestingly in business conference and trade show environments. This year, however, patterns and textures have joined the mix in what Pinterest and […]

Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples’ daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets by Sprig & Social, a champagne toast […]

SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl […]

RSAC 2025 Conference, the world’s largest cybersecurity show, brought together a record 44,000 attendees to its 34th annual flagship event at the Moscone Center in San Francisco, April 28 through May 1. Among the most pressing topics discussed were Agentic AI, critical infrastructure, emerging threats and evolving policy, all part of the rapidly changing environment […]

This week’s hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and floral moms.