Latest

The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone; […]

This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.

Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]

This week’s hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Uber’s Lost and Found.

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off […]