Technology

November 14, 2016

Content: High-Tech Ideas from the Future of StoryTelling Fest

The Future of StoryTelling Fest filled the expansive reaches of New York City’s Africa Center from Oct. 7-9 with “something between a tech exhibit and a film festival, an amusement park and an arcade.” At least that’s how FoST Fest founder Charles Melcher described the event. Virtual, augmented and mixed reality experiences, along with demos...

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November 10, 2016

How HP Turned Demos into Journeys at Panorama

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.

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November 4, 2016

Citi Uses Virtual Reality to Put Music Fans in Front Row Seats

Virtual Reality is growing rapidly, a fact not lost on Citi, which later this year will incorporate the technology into 10 concerts as part of its “Backstage with Citi” program. Since 2015, when it signed on as title sponsor of the Citi Concert Series on NBC’s “Today” show, Citi has hosted concerts by big-name artists...

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November 3, 2016

Live Gaming: Inside HP’s Multisensory Omen Challenge

HP partnered with the social video platform and gaming community Twitch at TwitchCon on Oct. 1 to activate the HP Omen Challenge, a live gaming tournament that involved “torture chambers” and multisensory elements. The event at the TwitchCon After Party at Petco Park in San Diego, CA, which HP sponsored, helped HP drive awareness and...

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November 2, 2016

Perry Ellis Drives Sales With an Instagram Fashion Show

Perry Ellis this fall stepped off the runway and into the digital realm where it leveraged user-generated content on Instagram to raise awareness and, hopefully, sales of its men’s apparel. The initiative, called #100PiecesOfPerry, put Perry Ellis clothing into the hands of 160 men and personal style bloggers from around the world who on Sept....

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