Technology

Technology

March 10, 2010

EA Sports Active Tour Energizes UK Consumers

The EA Sports Active fitness game for Nintendo Wii is on the second leg of its Get Active Tour, visiting shopping centers and fitness trade shows in the UK. It kicked off last June and ran through October, then picked up again in January and will run through the spring. At each location, EA sets...

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March 10, 2010

U.S. Army Launches Augmented Reality Game

The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago...

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February 19, 2010

Panasonic in 3D

There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic has done with its sponsor pavilion at the 2010 Winter Olympics—twice! Outside the brand’s two-story, glass-front structure, fans wait in line to get their tickets and assigned showtimes for a seat in one of two 3D theater experiences hidden...

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February 19, 2010

The Samsung Pavilion

They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s branded center at the Olympic Live City gets an A for its exterior curb appeal (Design: Imagination, New York City). Consumers first access an HD...

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February 19, 2010

A Video Tour of Bell Canada’s Ice Cube

It is the largest sponsor at the 2010 Winter Olympics, using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. For Bell Canada, the Vancouver Games is an opportunity that couldn’t be passed up. Those on the ground at the Games find the Bell Canada brand, literally, everywhere....

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