Technology

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] What the Daytona 500 is for auto racing, the International Consumer Electronics Show is for event marketing. CES has become an unofficial annual kick-off for this industry—with big brands, big budgets and big experiences uncorked in Las Vegas the first week of January. For many an event marketer, CES […]

“Game of Thrones” fans are a passionate bunch, so for its third annual Game of Thrones Exhibition tour, HBO amped up its footprint to create more opportunities for fans to snap and share photos, videos and other interactive experiences across their social media networks. The Game of Thrones: The Exhibition 2015 program kicked off in […]

Your Two-Minute Tutorial on The Latest Event Technologies What it is: BLE stands for Bluetooth Low Energy. In short, BLE is a wireless technology akin to Bluetooth, with one important difference: it’s passive. So there’s no work required for attendees to engage with it. Like regular Bluetooth, it’s an owned and licensed technology, but have no […]

Just as the cars on display at the North American International Auto Show have become more high-tech, with alternative fuel and safety features and futuristic mobility concepts, the exhibits themselves incorporated technology that engaged and educated auto show attendees as well. The NAIAS launched on Jan. 12 with a press preview at the Cobo Center […]

The line to get inside the Oculus Rift booth at CES this year at times was more than an hour long as people waited to experience the latest VR headset. If they had only known, they could been one of the 6,000 people who last fall tried out Oculus Rift—and entered the world of Dos […]