Technology
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B-to-B Events
CES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square […]
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B-to-C Events
SYLVANIA Boosts Brand Visibility with a DIY ‘Eye Exam’ Pop-up for Car Headlights
Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue. So just like eyes get routine health checkups, headlights need regular maintenance to preserve visibility. Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up […]
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B-to-C Events
Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.
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B-to-C Events
Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans
Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember, from the Kansas City Chiefs clinching a victory over the Philadelphia Eagles in the final minutes of the game, to Apple Music replacing Pepsi as the halftime show sponsor and unleashing Rihanna after a four-year hiatus, to Tubi pranking us […]
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Trade Shows
Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. What’s more, automotive and mobility innovations extended beyond the West Hall as concept cars, […]




