Partner Content

What unique offerings does your company offer clients? At ET Global, we don’t sell square footage and hope strategy follows—we deliver an integrated model that unites strategy, creative, fabrication, logistics, project management, and execution into one solution. Clients value that simplicity. Instead of fragmentation, they gain a partner who translates ambitious brand goals into experiences […]

Small Details, Big Impact: Thoughts on Modern Exhibit Design Walk any trade show floor and you’ll see it immediately — bigger builds, louder graphics, more screens, more everything. And yet, the exhibits people actually stop at aren’t driving engagement through scale; they’re capturing attention with purpose and intentionality. That’s the shift happening in exhibit design […]

It may seem counterintuitive that the very technology we use to make our lives easier is the same technology driving people to buy cassettes, Walkmans and first-generation iPods. But here we are, pining for the 90s and all the clunky little devices that came with it. As marketers know, it’s a clear signal that nostalgia […]

Today’s fast-paced, digital-centered world bombards consumers with messages at every turn, an overwhelming array that makes in-person, experiential marketing that much more valuable. Perhaps it’s no surprise then that some of the most impactful experiential marketing pushes back on progress, evoking nostalgia and the promise of “a simpler time.” These marketing tactics are—quite literally—standing the […]

We all know the feeling… Another event comes to a close, along with a whole year’s worth of planning, and plenty of blood, sweat, and tears. But as you breathe a sigh of relief, the opportunity to share the countless ideas, experiences, and insights from the event is far from over. ​ This is where […]