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  • How Brands Activated for Football Fans at Super Bowl LIV in Miami

    Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl […]

  • How Brands Served up Live-action Games, Lounges and Charitable Panels at Sundance

    It’s not easy to attract the biggest names in the film industry to Park City, UT, in the middle of winter, but the Sundance Institute made it happen once again for the 2020 Sundance Film Festival, this year Jan. 23 through Feb. 3. The event, which serves as the largest independent film festival in the […]

  • How Moët & Chandon is Popping Bottles with Cultural Pioneers

    Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is lifting a glass to cultural pioneers in cities across the country with the Nectar of the Culture event series, launched with the release of a limited edition bottle of Nectar Impérial Rosé. The brand partnered with Jonathan Mannion, an iconic […]

  • Leaning on the ‘Unexpected,’ American Express Invites a Magician to CES

    Event marketers have to strike a balance in embracing the “unexpected.” There has to be relevance. It has to be the best version of what that unexpected idea can be. And it has to be an easy experience for attendees, especially at a show like CES. For the past several years, American Express has checked […]

  • Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

    The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to […]