Gallery

YouTube today is more than a video-sharing platform. People watch YouTube like they would TV and follow episodes of their favorite ordinary-people stars, like No. 1 baking host Rosanna Pansino. She creates themed baked treats on her channel’s series “Nerdy Nummies,” which boasts some 1.6 million fans, and is one of three stars the platform […]

A spin around Good Housekeeping’s showcase of lifestyle products—from lipstick to household cleaners.

How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.

Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place over two weekends, April 11-13 and 18-20, at the Empire Polo Club in Indio, CA. For the full story, click here. Photo courtesy: […]

Much like CES has become a trend barometer for the trade show segment, South by Southwest Film, Music and Interactive Festival has become an experiential Petri dish for b-to-c marketers. Our EM team dropped in for another year to take a look at which brands were standing out from the pack. We’ll take you inside […]