Gallery
Gamified: Inside the Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows,...
EM All Access: Event Marketing to Multiple Demographics
In this episode of EM All Access, LEGO’s Event Marketing Manager Vince Rubino talks about the art of event marketing to multiple demographics.
Why Bonnaroo’s Signage Appeals to Millennials
Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding,...
EM All Access: Why Mountain Dew is Obsessed with VR
In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Event Futurist Joe English.