To generate awareness for the launch of its new weed and grass-killing product DuraZone, Bayer Advanced is visiting home improvement stores and family-friendly events in 10 markets through June 17 with the DuraZone Own Your Zone tour. The tour kicked off April 13 at the Maricopa County Fair in Phoenix, AZ, where it engaged consumers via a series of themed zones within its 40-foot by 40-foot space that tie back to the brand’s message that using DuraZone gives consumers back more of their time to enjoy the zones outside of their house.

Broadway Nails is activating the second phase of a two-pronged tour on the streets and in malls with an expanded sampling campaign to promote its imPRESS press-on manicure sets among young women ages 15 to 25. Broadway Nails, a subsidiary of Long Island-based Kiss Nails, sells the product in chain drug stores and discount retailers, such as Walgreens and Walmart.

It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade show floor. And when they’re exhibiting at a major show like ConExpo-Con/Agg, where more than 2,000 suppliers to the construction industry strut their stuff at the Las Vegas Convention Center once every three years in March, the challenge is even greater.

Danish shoe brand Ecco hosted a special event for fashion bloggers on April 18 at the Scandinavia House on New York City’s Park Avenue to promote the brand’s couture chops in addition to its legendary comfort. Ecco took over the upper level and outdoor balcony at the venue where it displayed its new collections and walked attendees through its men’s and women’s offerings.

To connect with college kids and promote its Flavors with Benefits campaign, beverage brand SoBe activated at Spring Break hotels, beaches and nightspots with samples and other freebies. The four-week program took place from March through early April at Lake Havasu, AZ, Panama City Beach, FL and South Padre Island, Texas.