To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to carnival-style activities. The tour, which is partnering with local Boys & Girls Clubs in 15 cities through August, is traveling in a fire truck red Arby’s branded truck that serves as the backdrop to the events.

To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to carnival-style activities. The tour, which is partnering with local Boys & Girls Clubs in 15 cities through August, is traveling in a fire truck red Arby’s branded truck that serves as the backdrop to the events.

Anyone who has ever attended a golf tournament has seen the pristine white hospitality tents filled with food, fancy drinks and guests in khaki pants and pink polo shirts. The problem is, these exclusive enclaves typically are for VIPs only. This year, the Sports Illustrated Golf Group, which includes Golf Magazine, SI Golf+ and Golf.com, has replaced the cocktails and hors d’oeuvres with a more inclusive experience. The group, through a custom publishing arrangement with the U.S. Golf Association, still maintains a private tent at the U.S. Open.

Olympic fever is sweeping the country and the world as the run up to London heats up. New York City’s Times Square earlier this year became a mini Olympic village teeming with athletes, fans, sports demonstrations, autograph sessions, giveaways and sponsor activations as part of the U.S. Olympic Committee’s Road to London celebration.

Schlage, the lock brand, on June 27 ended a five-day digital and physical scavenger hunt that involved locking a man in a tiny house in downtown Seattle and having people solve clues to find the key to unlock him. The effort, called “Key to Strong Challenge,” was part of an integrated campaign that included broadcast, digital and social as well as experiential elements.