The South by Southwest (SXSW) Music, Film and Interactive festival is one of the top centers for innovation in the global technology sector. Startups flock to the Interactive portion of the festival by the dozen to court investors and pitch new clients. Some are revolutionary, some are destined for the dustbin and some are uniquely suited to event marketers, and EM dove in to find the ones that you would be wise to look into and keep an eye on in the second half of 2012.

Borglar

To mingle with millennials, you have to go where they are, which most likely is on campus, at a concert or at the beach. Take a look at some programs that highlight the best ways to connect with this dynamic demo in ways that are meaningful, relevant and fun.

Levi’s Heads to Campus

If there’s one thing the Norton by Symantec brand wants consumers to understand, it’s that they’re vulnerable. Very vulnerable. They may not think they are, but anyone with a computer, mobile device or tablet is a potential target for scammers, phishers and cybercriminals who lurk all across the internet stealing identities, credit card numbers… any information they can get their dirty little cyberfingers on and sell on the black market. According to one of Norton’s own Cybercrime Reports, cybercrime costs consumers $388 billion globally each year.

This summer, Tony’s Pizza is connecting to families in the Midwest through its Behold the Power of the Square five-city tour that is bringing parents and kids fun carnival-style games to promote the brand’s new square-shaped pizza. The tour kicked off on June 8 in Memphis, TN, and wraps up in Omaha, NE, June 30. It’s visiting local grocery stores, farmers’ markets and high-traffic areas. At each stop families are treated to two games: Roll the Pepperoni Dice and Square Pizza Box Toss.