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TechnologyThree Strategies for Using Projection Mapping
Projection events have quickly gone from spectacle to strategy in just the past few years, transforming awe-inspiring light shows into buzz generating campaigns with unlimited viral reach.
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Video GalleryEM@: Spring Break, Panama City Beach
Grab a beer and some neon shades as we explore this Florida panhandle hotspot.
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Photo GallerySpring Break 2013: Panama City Beach
EM fled the winter chill and hit the beaches for Spring Break in South Padre Island, Texas and Panama City Beach, Florida. And we even managed to avoid breaking a hip. Check out the action in Panama City Beach below.
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B-to-C EventsBIC Gives Spring Breakers a Close Shave
For many college kids, this time of year means only one thing: Spring Break. For many, it's the first time they'll go away without mom or dad to chaperone. For all, it's a once- or twice-in-a-lifetime chance to live like a superstar: hanging on the beach, pounding some beers and rocking the clubs with their best friends. This year, BIC got down and dirty to get them clean shaven at spring break destinations South Padre Island, Texas, and Panama City Beach, FL.
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Photo GallerySamsung Galaxy S 4 Launch
The launch of Samsung’s newest phone, the Galaxy S 4, created crowds and fanfare at two concurrent events on March 14 in New York City. A public event took place in Times Square and a press-only event was held a few blocks away at Radio City Music Hall. (Agency: Barkley Kalpak, New York City.)