Coca-Cola’s Active Living Showcase served as the brand’s on-site fan engagement zone at this year’s Olympic Games in Sochi, Russia, giving fans a taste of the world of Coca-Cola through a tour of its history, brand and longtime sponsorship of the Games. The activation promoted an active lifestyle through engagements that took place at each […]

Check out highlights from four brand programs at Art Basel Miami 2013, held Dec. 2 to 8: Heineken’s Light Your Night campaign and events; Harper’s BAZAAR’s oceanside pop-up boutique; Absolut’s Night Court venue and Nickelodeon’s live art installation at the Basel Castle festival. More coverage in EM’s February/March issue.

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] It’s been called an economic force and a power vital to U.S. business, one that is impacting every aspect of the American landscape. No, we’re not talking about the auto industry, the Internet or smartphones. We’re talking about the Hispanic population, which, at 52 million strong, is expected by […]

Brand USA, a public-private organization that promotes international travel to the U.S., on Feb. 27 launched a new five-month experiential marketing campaign centered on a quintessential American theme—the road trip. The organization is sending 10 influencers from around the globe, mostly travel bloggers, on road trips around the country, tasking them with writing daily blog […]

How often as marketers do you wake up in the morning and think—let’s treat our consumers to something special today? It’s precisely what Modell’s Sporting Goods did on Feb. 12, when the 125-year-old retailer took to the streets of New York City during a snowstorm to hand out free hot chocolate and hand warmers. Modell’s […]