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B-to-C EventsTV Nation
It says something about the power of event marketing that big-time TV networks are no longer relying only on their own form of media to get the word out about their programming. More and more big and small networks basic cable stations and premium pay stations alike are all turning to experiential to promote shows. To create buzz for mid-season replacements reality shows election coverage—you name it—networks are taking it to the streets to hook in viewers and entice media buyers.
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B-to-C EventsMinnesota State Fair Brands Lures Fair-Goers
At the Minnesota State Fair friendly folks of all ages strolled along taking in the treasures of an all-American fair—the second largest in the nation after Texas. With food on a stick in hand (anything your sick mind can conjure up they have it on a stick) and the wholesome sounds of Richard Marx (Midwest native son) carried in the breeze the heartland seemed to march to the sound of a slower drumbeat. We on the other hand had to pick up the pace to bring you the best brand experiences. Like hearty Midwestern farmers if brands sowed there was plenty to reap.
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B-to-C EventsCartoon Network Creates Buzz For Star Wars Series
To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is hitting eight malls through Nov. 9 with activities targeting kids and tweens (adults can play too). The network picked malls to reach an across the board demo in one shot.
“We also wanted the opportunity to get foot traffic with the traditional Star Wars franchise fans now adults and some parents ” Brenda Freeman cmo-young adults and kids media at Turner Broadcasting’s Animation told Buzz.
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B-to-C EventsSheraton Employees Promote New Service
To create awareness for its Microsoft-powered Link@Sheraton service 600 Sheraton employees were bussed from its White Plains New York Starwood headquarters to work from Central Park from 8 a.m. to 3 p.m. on Sept. 15. Dubbing it the Sheraton Global Out of the Office Day the company organized similar events that day at locations in Sydney Australia; Shanghai China; and Lisbon Portugal.
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B-to-C EventsCanadian Club Teams Up With Movember Foundation
Beam Global’s Canadian Club whisky is partnering with the Movember Foundation an organization created to raise funds and drive awareness about prostate cancer for a promotion that encourages men to grow and groom a “Mo”—Australian slang for moustache—in November.
The brand is challenging consumers Beam Global employees and distributor partners to grow the best moustache and raise money for the Movember organization.