Featured

Throughout the months of October and November, Rémy Martin is inviting select consumers into its inner sanctum to teach them about the brand’s fine liquors and help them develop a lifelong passion for its spirits. The Heart of Cognac tour began in Dallas and will visit Atlanta, Chicago, Detroit, Los Angeles, New York City and […]

Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together […]

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine in-home events, which we began covering in 2007.

There’s no one like a trusted friend to give you advice, about your relationships, your job or the best place in town for ribs. It’s an emotional connection that is truly authentic, and one that brand marketers try to duplicate with brand advocates. These are people who may not necessarily be your friends but that you can relate to, people who want to share their love for a product or service.