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[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Much like CES has become a trend barometer for the trade show segment, South by Southwest has become an experiential Petri dish for b-to-c marketers. There was a time when a pilgrimage to the Daytona 500 or NFL Experience gave b-to-c event marketers a taste of the year’s pending […]

Luxury hotelier The Cosmopolitan of Las Vegas, in a bid to rise above the cluttered Las Vegas marketing landscape, literally is taking to the friendly skies of United Airlines to reach potential customers for its restaurants, casino and other experiences. “We wanted to have a meaningful conversation with our customers,” Angela Wise, vp-marketing at The […]

With the FIFA World Cup this summer in Brazil, the women’s World Cup next summer in Canada and the Summer Olympic Games in 2016 featuring, among other sports, soccer, it’s an exciting time to be a soccer fan. To get in on the game, Mondelēz International and its Ritz, Trident, Sour Patch Kids and Honey […]

With a menu of Salt Lake restaurant and bar recommendations under our belts thanks to Thursday night’s Dine-Around, we rested up and embarked on the final stretch at EMS. Rob Pace, senior vp-marketing and events at HP kicked off Day Three of the show with an inspiring morning keynote on how the 75-year-old company is […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events, design a more metrics-based portfolio and prove the power of live experiences. In the early days of YouTube, amateur videos reigned supreme. From keyboard cats to kids still […]