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[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Even in a female-dominated industry, women in events still follow suit when it comes to those frustrating national averages that keep women’s salaries hovering around two-thirds of what their male counterparts make. In our fourth Women in Events Special Report, we interview 17 of the industry’s top female marketers to find […]

In researching Country Living’s event program, the Country Living Fair, I came across a scroll of exuberant commenters on the magazine’s event page, one of whom declared: “This fair is on my bucket list.” Whoa, really? Pulling into the Dutchess County Fairgrounds June 7 in Rhinebeck, NY, I witnessed the power behind that statement as […]

MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites of those who feel boxed-in by traditional veggie burgers, the brand this summer highlighted all of the other options in its portfolio and showed how they […]

There’s nothing quite like San Diego Comic-Con. Where else will consumers happily wait in line for two hours or longer, in full costume, just to get close to a brand or an entertainment franchise they’re passionate about? According to Chris Epple, vp-consumer marketing at HISTORY, which returned to San Diego Comic-Con July 24-26 this year […]

U.S. Cellular’s latest mobile tour is about more than creating awareness and educating consumers. The tour, which launched in May and runs through October, is providing the brand an opportunity to build relationships by connecting consumers with staff from local stores in a no-pressure environment. Two semi-tractor trailer trucks and a scaled-down 10-foot by 20-foot […]