Stunts
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B-to-C EventsThe Brief: Car-grown Diamonds and Disco Dance Parties
This week’s hot takes on hot topics in experiential marketing cover disco ball dance parties, car-grown diamonds and Mountain Dew Time.
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B-to-C EventsThe Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.
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B-to-C Events‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts
It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of […]
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B-to-C EventsHow Oatly Crashed a Capitol Hill Ice Cream Party with a ‘Dairy Deprogramming Zone’
The oat milk brand activated a sampling experience in Washington, D.C., across the street from the annual IDFA Capitol Hill Ice Cream Party, parking its own bright yellow ice cream truck with a huge inflatable ice cream cone on top to serve curious passersby Oatly Soft Serve and climate impact facts.
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B-to-C EventsThe Brief: Zenless Zones and Mega Mitts
This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.