Sponsorships
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Festivals & Fan ConsStagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases
This year’s edition of the Stagecoach Music Festival brought the biggest names in country music to Indio, CA, including headliners Cody Johnson, Lainey Wilson and Post Malone, with a few surprises (hello, Pitbull!) over the April 24-26 weekend. And while temperatures weren’t scorching as in years past, high winds came out in full force, causing […]
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SponsorshipsIBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and […]
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The Brief RoundupThe Brief: Skinsurance Offices and ‘Shrinking’ Mazes
This week’s hot takes on hot topics in experiential marketing cover Skinsurance Offices, The Impossible T and “Shrinking” mazes.
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Festivals & Fan ConsCoachella 2026: How 25 Brands Took Experiential Marketing to the Desert
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.
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The Brief RoundupThe Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly deli shops and “X-Files” fan extravaganzas.