Sponsorships

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off in late October and wraps Dec. 7 in Long Beach CA.
 

The only game in Major League Baseball that doesn’t really count is always the second biggest event in the sport. That makes All-Star week one of the best opportunities for MLB sponsors to connect with fans from all over the country. At this year’s All-Star Game held in St. Louis July 10-14 MLB and its brand partners teamed up to show fans a good time but help them out in hard times too. Here’s how three of the best gave back.

State Farm activated its title sponsorship of the Border Showdown Nov. 28 with pre-game interactives that fanned the flames of competitiveness between the University of Missouri and University of Kansas football teams.