Sponsorships
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B-to-C EventsHow Lego’s Multicity ‘Off Track’ Activation Drove Formula 1 Hype Among Kids and Families
In a partnership launched with Formula 1, the Lego Group went full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations popped up at U.S. F1 races, with the first taking place at the Miami Grand Prix, followed by Austin, TX, and Las Vegas. But Lego also went “off track” […]
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B-to-C EventsThe Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.
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B-to-C EventsCI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum
Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience. So for the sequel reveal at Gamescom 2025, held Aug. 20-24 in Cologne, Germany, the independent video game developer and publisher brought the game’s dark fantasy world to life on the show floor with a themed activation called […]
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B-to-C EventsThe Brief: Rowboat Rides and Golden Strolls
This week’s hot takes on hot topics in experiential marketing cover romantic rowboat rides, college glow-up campaigns and “Golden Bachelor” walking tours.
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B-to-C EventsFashion Tailgates, Chaotic Bodegas, AI Newsstands: 10 Experiential NYFW 2025 Takeovers
Neutrals for fall? Groundbreaking… Brands broke out of the traditional warm color palette and cozy vibes for their activations during the Fall 2025 edition of New York Fashion Week. Instead, they leaned into off-beat collabs, bold designs, nostalgia and AI for experiences that had consumers waiting in lines to snag samples or catch glimpses of […]