Sampling

IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of AR as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors.

Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We dropped our work, hopped a train and made a beeline for Times Square. The rest was a sugar-coated daze. Check out a photo gallery […]

Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in […]

Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]

The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality   Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the […]