Sampling
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B-to-C EventsBacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]
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B-to-C EventsPerrier Lunch Breaks Serve Up Daytime Dance Parties
The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the […]
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B-to-C EventsCider Brand Strongbow Lets Nature Take its Course With a Floating Apple Orchard in NYC
Bright lights and the hustle and bustle of urban life typically define Manhattan, but a new Strongbow initiative is bringing a healthy dose of nature to the concrete jungle through the end of the year. As part of its Nature Remix campaign, which highlights the brand’s assortment of natural cider flavors, Strongbow is helping city […]
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B-to-C EventsNESTEA’s Tiny House: Iced Tea Sampling and ‘Living Simply’
Summer is the perfect time to slow down, enjoy a cool, refreshing drink and to think about the simple life, which is what NESTEA on May 17 offered New Yorkers in Herald Square with its 200-square-foot tiny house.
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B-to-C EventsPhoto Tour: Alcohol Sampling in The Glenlivet Dram Room
To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events […]