Pop-Ups
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B-to-C EventsThree Ideas to Leverage Local Businesses for Your Events
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach, […]
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B-to-C EventsThe Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.
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B-to-C EventsLocal Businesses, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign
For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex, multigenerational family, set in the Caribbean—Hulu turned to local business collaborations and screenings to bring to life the story through taste and exclusive experiences.
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B-to-C EventsHard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships
West Texas-native Katie Beal Brown, founder and ceo of Lone River Beverage Co., is focused on bringing a taste of the modern American West to new markets across the U.S.
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B-to-C EventsShare the Brand Love with Five Activation Ideas for Valentine’s Day
Valentine’s Day is less than a month away, and brand love is in the air. Case in point: Sweethearts, known for its iconic conversation hearts, dropped Situationship Boxes just in time for the holiday. The limited-edition releases contain blurry, misprinted candies that are “as hard to read as Gen-Z relationships,” according to the brand, referring […]