Pop-Ups
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B-to-C EventsThe Brief: Revolving Libraries and the Maxxinista Express
This week’s hot takes on hot topics in experiential marketing cover revolving beach libraries, waterfall billboards and the Maxxinista Express.
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B-to-C EventsCover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences
A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to the plot.
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B-to-C EventsWatch The Brief, Live! November 2025 Edition: Experiential News & Ideas
The editors of Event Marketer recap their top experiential stories from November with a buttery twist—think: turkey spas, Black “Wednesday” shopping, and dips in mini kitchens.
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B-to-C EventsThe Brief: Roman Convoys and Parking Parties
This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.
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Pop-UpsExperiential Marketing Trend of the Week: Listening Booths
In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]