B-to-C Events

This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama.

E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the highly trafficked shopping hub, The Grove L.A. The experience, open May 24 to June 19, strategically took place near Sephora and Nordstrom in the Glass Box space and offered plenty of samples, swag and signage.

While content creators and their fans live in a digital space, VidCon brings them offline and into an IRL location for four days of in-person engagement and connection. The digital content community descended upon Anaheim, CA, June 26-29, for the 13th annual VidCon, a celebration of all things online video. What started as a YouTuber-centric […]

You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way, […]

Team Green banners hanging from the Eiffel Tower? Rockefeller Center declaring for Team Black? Was this for real? Kind of. Ahead of the highly anticipated season two premiere of “House of the Dragon” on June 16, HBO launched a global campaign that had fans, and famous landmarks, choosing a side in the House Targaryen drama. […]