B-to-C Events

Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?

Malls continue to evolve into 360-degree marketing platforms

When you think of the American shopping mall what comes to mind? Lionel Richie instrumentals piped in on a tinny sound system? Blenders whipping up another batch at Orange Julius? Grandma and Grandpa walkin’ it out before the early bird special? Yes it’s true malls have a certain nostalgic charm (one EM reporter had her first almost-kiss in the food court) but as marketers it may be time to reevaluate the staid perception.

Want to be more Earth friendly? Take this advice from brands that already walk the talk

Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good

When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk.