B-to-C Events

Sponsorship marketers are almost always required to take on multiple roles when managing sponsorships. At any given time they’re playing deal maker strategist and activation quarterback.
The evolution of the sponsorship game has brought long-term prowess to sponsorship departments that were once short-term focused. Not only are today’s sponsors getting more of what they want and less of what they don’t but they’re also learning the fine art of keeping properties in check.

Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income influentials the one thing you need is a smart registration system. Registration software options can do everything from email marketing to managing payment records and travel arrangements. So which registration system is best for you? Give Google a break. We checked them out. Game on.

Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube.
The video sharing web site that’s getting more press lately than Britney’s breakdown (well almost) is making its mark on events with brands from Jeep to Intel to Shell getting on board and getting some play. Whether they’re creating the videos or letting their customers do it for them more companies have been latching on to the craze looking for ways to leverage the potentially huge viral impact.

Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix both for b-to-b and consumer events. But marketers are taking the medium to the next level.

It’s all fun and games until somebody loses the series—or fails a drug test or wrecks that shiny new race car or gets arrested or burns a house down or well you catch our drift.
Can your sports sponsorship stand on its own if your team (or its marquee athlete) doesn’t perform? As any experienced sponsorship exec can tell you it pays to strategize for the best while planning for the worst. Six tips for moving ahead when the team’s main attraction runs into trouble.