B-to-C Events

Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time

On June 19 HSBC celebrated its role as the category sponsor of Wimbledon by activating on the sponsorship for the first time in the U.S. The bank staged tennis matches on mini courts set up outside HSBC branches near Lincoln Center Columbus Circle on Madison Avenue and at the bank’s headquarters on Fifth Avenue. Fans and customers could jump onto the court for a chance to play with former tennis champ Jim Courier and nine-time Grand Slam champion Monica Seles.

Sampling: Starbucks Launches A Summer Taste Tour

In an effort to educate consumers about its products and “reclaim” its coffee authority Starbucks this summer is taking its coffee beans on a summer taste tour to four prominent summer festivals. The tour gives consumers the inside scoop on the roasting process and offers a taste of Starbucks’ brews as well as the coffeehouse culture.

FOUR AND A HALF YEARS AGO when GE Healthcare first took its mobile tour on the road the event program was designed to bring its customers—namely hospitals and healthcare providers—on board to see the latest and greatest in GE gadgets. Another part of the program? On occasion the brand’s customers could take the vehicle and use it themselves as an opportunity to educate and connect with consumers in their own communities.

Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo

The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented activities. The Planet Green Experience is meant to educate families about living greener as well as promote the first ever 24-hour eco-lifestyle network Planet Green a new net (owned by Animal Planet’s parent company Discovery Communications) focused on green living.

SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.