B-to-C Events

Retailers unwrap their holiday events

From cooking demos at Williams-Sonoma to shiny new Infiniti EXs rolling into Bloomingdale’s store windows the holiday is coming alive at retailers around the country. Here’s a peek at some of the most festive programs retailers are drumming up for the season:

How to use signage to cut through the clutter

Your brand may be hiding its modern day marketing magic in its roots

Marketers spend countless hours trying to stay two steps ahead of today’s consumers. Running projections analyzing forecasts studying trend reports and hoping (sometimes even praying) for the best strategies: What do they like? What will they like? And how can we give them what they don’t know they like yet?

A look at some of the most marketing-centric characters to ever be featured in the Macy's Thanksgiving Day Parade

Jim Daniels

Dream Team title: Vice President-Marketing
Current position: VP-Marketing Trojan