B-to-C Events
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B-to-C EventsTechnology’s Impact On The Brand Experience
Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell its 130-year story to customers more effectively than ever before.
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B-to-C EventsBlackBerry Heads Day Two Keynote at EMS
Paul Kalbfleisch, vp-brand marketing at Research in Motion, the makers of BlackBerry, wowed attendees at the Summit with a keynote address on “authentic” brand experiences, musicians and how each can benefit the other as the lines blur between brands and the cultural icons of our age.
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B-to-C EventsEMS Session Snapshots: Day One
Creating an Experiential Marketing Department from Scratch
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B-to-C EventsM&Ms and Ben & Jerry’s Take Trucks to the Next Level
Want to keep your mobile tour fresh but don’t have the cash for a refurb? How about focusing on the area outside the 18-wheeler? Exterior event structures like tents, awnings, furniture and inflatable domes, and other interactive add-ons like rock-climbing walls can create a more spacious and fun environment around a vehicle that can revamp a tour without breaking the bank.