B-to-C Events
Sponsorships: Wrigley’s Announces Deal With NBA
Wrigley’s is bringing five of its chewing gum brands together under one umbrella deal that will make the company—and its brands—the category sponsor for the NBA. As such the five brands—Big Red Doublemint Juicy Fruit Winterfresh and Wrigley’s Spearmint—will share status as the official chewing gum of the NBA.
Event Programs: Dell Scavenger Hunt Promotes Inspiron Laptops
Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.
Activation: WaMu Offers Customers Special Perks At Sponsored Venues
WaMu is the latest in a line of banking companies—including Bank of America and American Express—to offer its customers special event-related perks with the simple flash of a card.
Youth Marketing: Bandai Characters Hit The Road For Summer Job Tour
Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this summer in search of real-life summer jobs.