B-to-C Events
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B-to-C EventsMiller’s LiteGuards Protect Men From “Unmanly” Beers
All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad guardians of manliness, hit pubs and nightspots to find men making unmanly decisions, like drinking the “wrong” light beer.
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B-to-C EventsNew Mexico Scavenger Hunt Challenges Residents to Find Billy the Kid
To promote vacationing in New Mexico to residents of the state, the New Mexico Tourism Department devised the Catch the Kid campaign that challenged residents to embark on a summer-long scavenger hunt throughout the state to find the legendary Billy the Kid (he was played by an actor) and vie for a shot at $10,000. According to the New Mexico Tourism Department, its residents are more likely to vacation out of state compared to residents in neighboring states.
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B-to-C EventsBen & Jerry’s Rolls Out Cool Campaign
When it comes to delivering a personal touch, other marketing disciplines have nothing on experiential. So when social media came on the scene, it was only natural that the two forces would come together to create a killer combination of live and virtual experiences.
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B-to-C EventsDockers Event Dares Guys to ‘Drop Trou’
To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a grand prize. The events took place at three bars in five cities—Chicago, Los Angeles, Miami, New York and San Francisco.
