B-to-C Events

On Sept. 8, during Fashion’s Night Out in New York City, the Seychelles and BC shoe brands took to the streets with singing and dancing girls wearing customized shoe-themed hats led by drag queen Candice Cayne. The extravagant hats were a nod to high fashion names like hat designer Phillip Treacy and the recent royal wedding of Prince William and Kate Middleton where several guests donned Treacy-designed hats.

When it comes to hosting high-end hospitality events, most brands think you have to go big or go home. But with a test program in its South Florida market, Audi is working on a new formula that still goes big—in style and boldness—but stays refined and focused when it comes to generating measureable results.

Target this fall is promoting the redesign of its beauty department with a mobile pop-up tour where consumers receive touch-ups and make-up tips, free samples and coupons good toward product purchases. The revamped beauty departments received improved lighting, testers and other shopping tools as part of a $1 billion remodeling project across the stores that was announced last year.

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

Late-night disco parties. Packed resume seminars. High-tech virtual experiences. The over-50 set doesn’t look like it used to, Sparky. Baby boomers (those born between 1946 and 1964) are not only looking younger and living longer, they’re working well into their retirement years, embracing modern technology and redefining what it means to age gracefully.