B-to-C Events
Steal this idea: Harley-Davidson
When Harley-Davidson in January revealed its new Forty-Eight motorcycle, all the details had to be spot-on. From the music, to the mood, the venue, even the booze (beer, whiskey and tequila), every element had to reflect the particular tastes of its newest group of prospective riders—those hip 18- to 34-year-old dudes who are into the...
Mutual of Omaha Seeks ‘Aha’ Moments
Mutual of Omaha in May will visit 25 cities in 24 states to collect “aha” moments from real people. An aha moment is a vision of clarity and wisdom, some might call it an “epiphany” or “light-bulb” moment, that impacts one’s life in a positive way, such as deciding on a new career or to...
Flash Nights
Flash nights, or on-site pre-promotions, can make a marketing event more than a one-night stand. These supplemental parties are smaller in scope but offer a taste of the big event to come. They can also build anticipation and word-ofmouth buzz in a way that promotional posters and other traditional methods can’t.
Gillette Gives Away Shaves and Gathers Feedback at ProGlide Challenge Events
Even though it’s new razor, the Fusion ProGlide, won’t be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the “ProGlide...