B-to-C Events

If you aren’t into content marketing, you’re missing one of the marketing world's biggest trends…ever. Here are 15 types of content that can be easily extracted from events and used across the entire marketing mix.

A recent Adweek article questioned whether the era of the CMO is over “as customer experience trumps traditional branding in delivering commercial performance.” While the role of the CMO has been radically changing in light of technology, we don’t believe it’s obsolete just yet.

With its new Activite Pop activity tracking device slated to launch in late March at Best Buy and online, Withings took a three-pronged experiential approach to connecting with digitally savvy attendees at SXSWi. From street teams, to dance classes to a “silent disco” at Mashable House, the brand integrated itself into the informal, party atmosphere […]

Our inaugural Best Places to Work in Events recognizes the agencies and partners that deliver the best work experiences, provide the most employee support and have superior office environments and cultures across the industry.

Tacos, tequila and food porn. Only at South by Southwest could all three be combined aboard a flamboyant three-day bus tour in the name of experiential marketing. And that’s exactly what happened at the interactive portion of this year’s festival, where the Austin-based digital marketing agency Tocquigny (rhymes with bikini) enhanced its popular Taco Tour […]