B-to-C Events

Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold […]

8 Questions to Ask Your Experiential Agency

eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.

Experiential marketing led the way in marketing expenditure during the second quarter of 2015, according to the latest Bellwether report. GMR Managing Director (London) James Hunt sat down with Event magazine to discuss the findings, which reported +7.4% of experiential marketing agencies recording growth in marketing budgets.

Pop Up Shops are one of the biggest trends in today’s marketing world. They allow you to test market your products and a new revenue stream, engage consumers offline, tap into “massclusivity” and create “get it while it lasts” urgency, drive brand awareness and unload old inventory. All of these benefits are great, but the there is one that many people overlook or don’t think about. The greatest and most important benefit is that they create valuable impressions. How’s that? Here’s a short list we’ve prepared for you: